photocredits: Richard Tas

Coaching, Management & Marketing

Hey Ho Let's Go focuses on the artistic and professional development of creative professionals, entrepreneurs and organizations in the cultural and creative field. Specialized in popmusic.

Nice to meet you! I'm Marjolein Kooijman and I work as a coach, consultant, projectmanager, promotor and marketeer. As a music professional I support artists, musicians, cultural entrepreneurs and organizations in their professional development.

For artists & musicians

• Coaching (artistic, professional)
• Artistic entrepreneurship
• Personal development

• Strategy
• Projectmanagement
• Marketing, branding & promotion
• Funding
• Networking
• Tips & Tricks

Do you want to grow in your work as a creative? We'll combine artistic, business and personal development. Feel like making realistic plans and taking steps forward, or you'd simply like to have a chat for feedback and tips? Feel free to contact me, I'm happy to help you. Hey Ho Let's Go!

photocredits: Josje Leidelmeijer, Erwin Angad-Gaur, Klaus Siol, Sharon & Maureen, Hans Kreutzer

For organizations

  • Coaching & Teamcoaching
  • Consultancy & Training (Strategy, Fair Practice, Psychological Safety)
  • Creative producer, Music programming
  • Artistic entrepreneurship
  • Talent Development
  • Marketing, Branding & Promotion
  • Projectmanagement
  • Education (master classes, trainings, workshops)
  • Eventmanagement
  • Networking & Stakeholder management
  • Talks, panels etc.

Would you like to innovate, develop and have impact in an efficient and sustainable way with your organization? From your own strength, vision, teamwork, cooperation and creativity, we can make it happen.

Feel for more info or an appointment.

What people say

Keeping it real, authentic, inspired, creative and fun. Hey Ho Let’s Go!

About Hey Ho Let’s Go
Hey Ho Let's Go was founded by Marjolein Kooijman. Marjolein works as a coach, creative producer, promoter, advisor and musician. She also teaches at the Rockacademie and has over 20 years of experience with festivals and venues such as Popronde, No Man's Land, Come Out & Play Festival, Cultural centre Groene Engel, Muziekgebouw Eindhoven, Oranjepop and international film festival Go Short.

During her studies she toured internationally with the successful alternative band The Gathering, with which she was awarded an Edison. She played with The Sugarettes, Le Dimanche and currently has her own solo project: Olaine Sunrise (link)

Marjolein makes the case for fair and safe work spaces, the Fair Practice Code (link), sustainability and enjoys talent development. With a wide range of training, including a professional coach education at the Alba Academy (NOBCO. EMMC certified) and training as a Team Coach, she brings not only a wealth of experience in the artistic and business fields, but also knowledge and skills in the areas of personal development, team and organizational development.

Coach, Teacher, Consultant, Trainer
InHolland Conservatory Haarlem | Platform ACCT | Fonds Podiumkunsten | Fontys Academy of the Arts (Rockacademie, Master of Music, International Event Management | ESNS | Nationaal Podiumplan | De Coöperatie | Popunie | Popradar | NH Pop | Het Pophuis | Platform Popculture Fryslân | Codarts Rotterdam | MusicHub Brabant| Booster Festival | Kunstbende North-Brabant | GRAP Amsterdam

Creative Producer, Music promoter, Marketeer
Museum Jan Cunen | GÂRDEN Music | Popronde | Young Vips New Dutch Jazz Talent | Cultural centre Groene Engel | Come Out & Play Festival | International Filmfestival Go Short Nijmegen | Arts festival Flux-S | Muziekgebouw Eindhoven | Incubate Festival

Artist Coaching & DIY-Management
a.o. Flora Sophi | Jasha Eliane | Hans Grondel | Kromabis | Another Now | Culi. | Iris Jean | Seaphen | Rosemary & Garlic | Aidan & The Wild | Avilein | Luke de Cort |
Olaine Sunrise | The Gathering | The Sugarettes | Le Dimanche

Enough talk, lets build something together

I work from the region of Nijmegen, 's-Hertogenbosch, Tilburg, Utrecht and Amsterdam/Haarlem. Feel free to email, call or app me for an (online) coffee and an introduction. Hey Ho Let's Go!

info @


Hey Ho Let's Go is affiliated with the NOBCO & subscribes to the International Code of Ethics (IEC) for professional coaches.